We base everything we do on the reality of people’s lives, on the different types of houses they live in, and on real home improvement needs. In 2015, we launched our transformation plan. We saw huge opportunity in combining and concentrating our strengths to work as one company. Where global functions and local Operating Companies work hand in hand enabling the business to become more efficient and competitive. From using technology to create a seamless customer experience, to complementing digital capability with an inspiring store experience, and from developing and designing leading edge product ranges ourselves, to building in sustainability everywhere – in our products and in our operations.