LV= General Insurance

We’re proud to be one of the UK's largest personal lines general insurers, with more than 7 million customers and 4,000 employees. Throughout our 170 year history we have existed to increase the value of our business by putting our people first and placing our customers at the heart of everything we do. Our goal of growing customer value is underpinned by our vision to be Britain’s best loved. Offering a huge range of general insurance products, from pets to home, car to travel, we work hard to make important financial decisions simple and straightforward for our customers. Because we know that life can be complicated, but insurance doesn’t have to be. We offer our services direct to consumers, as well as through brokers, and through strategic partnerships with a wide range of organisations. We also own a number of other financial brands including Britannia Rescue, Highway Insurance, and Frizzell. In 2017 we became the LV= General Insurance Group (LVGIG) and announced a Strategic Partnership with Allianz Holdings PLC which completed in December 2019. Allianz are now our sole shareholder and we have seperated from the Friendly Society. In January 2020, we welcomed Legal & General’s general insurance business (L&G GI) into our family. With more than 2 million customers and 850 employees, we’re looking forward to creating a bigger and stronger combined business together, taking on new markets while disrupting traditional ones – changing the future of the insurance industry for the better. The Birmingham office is part of our multi-site presence in the UK.