De Beers Group is the world’s leading diamond company, with expertise in diamond exploration, mining, grading, marketing and retail. Together with our joint venture partners, we employ more than 20,000 people across the global diamond pipeline, with many of these people in our source countries of Botswana, Canada, Namibia and South Africa. Through our own stores and our partner jeweler locations, our beautiful diamonds and jewellery designs bring joy and meaning to lovers of diamonds all around the world.
We are passionate about our diamonds and where they come from. We believe it is our responsibility to help protect the natural world, and to ensure our diamonds give back to the communities where they are discovered, helping them to thrive. We are leaders in pioneering solutions to ensure our diamonds are responsibly and ethically sourced, and in doing so are driving positive change for the whole industry.
We call our commitment Building Forever; it is a holistic and integrated approach for creating a better future for people and the planet