Senior Data Strategist

  • Oliver Bernard Ltd
  • London, UK
  • 06/01/2020
Full time Data Science Data Analytics Big Data Statistics

Job Description

Role: Senior Data Strategist

Location: London, EC1R 4AB

ROLE MISSION

Based in our Rosebery Avenue office, as part of our central team, you'll provide strategic and consultative expertise on all things data to our clients and on-site teams across the group.

THIS ROLE IS RIGHT FOR YOU IF...

You have an active interest in behavioural science approaches and techniques, and you enjoy working in a fast-paced and ever-changing environment where no one day is the same than this is certainly the role for you.

ABOUT THE TEAM YOU WILL BE JOINING

A friendly and sociable bunch who are truly an essential part of the business as they work with several of our key clients. Additionally, this year OLIVER made it into the Best Companies one to watch list in the UK and we hope that this time in 2021 we will be in the Times 100.

WHAT YOU WILL BE DOING IN YOUR ROLE

  • Designing data strategies for a range of different client needs (CRM, digital, social) including development of roadmaps to support future growth and improved data maturity
  • Develop innovative approaches to data solutions – leveraging analytics, automation and diverse datasets to decode consumer behaviour and gain a deeper understanding of performance and headroom
  • Working with analysts and performance marketing / channel specialists to embed best practice measurement, dashboarding / reporting and insight generation at the heart of all our work – ensuring work is always insightful and action oriented
  • Act as a CRM specialist for our clients, using data strategy and analytical techniques to design connected customer experiences in areas such as data collection, personalisation, segmentation, marketing automation
  • Work with web analysts to design and implement tagging solutions, as well as wider journey analytics to understand website behaviour and optimisation opportunities

WHAT SKILLS WILL HELP YOU BE SUCCESSFUL

  • Strong critical-thinking and problem-solving skills
  • Strong background in web and social:
  • Web – experience in journey analytics, tagging and implementation, platforms such as GA & Adobe
  • Social – exposure to both paid and organic as well as platforms such as Crimson Hexagon, Sprinklr
  • Testing & Optimisation – tools such as Optimizely / Google Optimize, Hotjar / Crazy Egg
  • Excellent communication / data storytelling skills, ability to distil complex ideas for non-technical audiences
  • Ability to carry out analysis through Excel as well as other self-serve analytics tools
  • Previous exposure to Marketing Automation / Campaign Management / ESP tools
  • Previous line management experience

ABOUT OUR COMPANY

Lots of agencies say they're different. OLIVER is.

OLIVER believes that agencies work better inside a brand's organisation; delivering more effective work at the speed required to drive modern businesses forward. Using our unique Inside Intelligence methodology, we build specialist, dedicated in-house agencies that collaborate with clients to form better marketing solutions.

Established in 2004, our model is now driven by over 2000 people, working across more than 200 in-house agencies globally. Clients include The Guardian, Unilever, Barclaycard, PepsiCo, AXA, The AA, adidas, BMW, Post Office and 3M. OLIVER is part of the Inside Ideas Group (IIG), which also includes global content agency Adjust your Set, design, experience and engineering company DARE and property marketing specialists Aylesworth Fleming.

OUR VALUES

We are a company built on our values, we have given you a brief overview below but would love to tell you more.

Be Ambitious to succeed

Be Imaginative to push the boundaries of what's possible

Be Inspirational to do ground breaking work

Be always learning and listening to understand

Be Results focused to exceed expectations

We recognise that some diverse groups are underrepresented within our industry and would welcome people from all backgrounds to apply. If you need us to make any adjustments to make your application process easier please let us know by emailing supertalent@oliver.agency ( supertalent@oliver.agency )