Product Marketing Analyst

  • Kyriba
  • London, UK
  • 13/07/2020
Full time Data Science Data Analytics Big Data Statistics

Job Description

It's fun to work in a company where people truly BELIEVE in what they're doing!

We're committed to bringing passion and customer focus to the business.

** We require all candidates to be eligible to work in the UK at the time of application.**

THE TEAM

The Product Marketing team is a new function within Kyriba. It’s responsible for setting the product “go to market” strategy and aligning the firm to execute against it. This includes defining the target market and constructing messaging to maximise our product strengths and positioning those with different personas and market segments. The function is ultimately accountable for providing the content to ensure Kyriba is aligned and equipped to go to market and for synthesising market feedback to inform the future product and go to market direction.

THE ROLE

As a Product Marketing analyst, reporting to the Global Head of Product Marketing, you will be responsible for supporting the objectives of the Product Marketing group. This will be a broad based roles involving data analysis, content writing, primary and secondary research and creating compelling messages and graphic that best summarise our product positioning. You will play an important role in ensuring that the function meets its key objectives and shares best practise among it’s product experts. Your main responsibilities will include, but are not limited to, the following:

Market sizing and strategic analysis

  • Support the analysis of markets for new Kyriba’s product offering

  • Monitor market share by reviewing our revenues against market size by product / region

  • Summarise product development recommendations to broaden the target market

Collate win / loss intelligence

  • Run surveys, interview and analyse website traffic as appropriate to collect intelligence on how and why Kyriba win’s and loses opportunities

  • Provide insight into the trends and feedback gained to Kyriba leaders

Competitive intelligence

  • Monitor competitive trends and threats (e.g. market news, SWOT analysis, etc.).

  • Support enablement of sales teams on how Kyriba positions against competitors

Internal enablement and Management Reporting

  • Collaborate with functions across the company including Product Management, Finance, Sales Operations, Marketing etc. to align the organisation to the Go-to-market strategy

  • Support product marketing reporting and information sharing to the rest of the organisation, including maintenance of an intranet site for content sharing

  • Work with the Sales Leaders and a wide range of stakeholders to ensure prospect, pipeline accuracy as well as monitor our revenue performance against our GTM initiatives

SKILLS & EXPERIENCE

  • Bachelor's degree or equivalent experience

  • Proven experience in Business Operations, Project Management or Product Marketing within a fast moving industry (technology, consulting, financial services)

  • Experience in a growth company and/or a global company a definite advantage

  • Track record of performance excellence, meeting targets and objectives

  • Strong and effective written and verbal communication skills, naturally navigating a wide variety of situations across different levels of expertise, experience and knowledge

  • Strong analytical and strategic thinking skills - ability to work in unstructured, changing environment – you need to contribute to define your agenda

  • Demonstrated ability to prioritise based on the organisation targets

  • Team player, quick learner

  • A collaboration mindset - high level of agility to work in a fast-paced team environment