Web Analyst / Digital Analyst / Customer Insight Analyst

  • Oscar Technology
  • Manchester, UK
  • 02/01/2021
Full time Data Science Data Analytics Big Data Data Management Statistics

Job Description

The role

Whilst deciphering consumer behaviour, you will play a vital part in the analytics team and work closely with a number of key departments, focusing on the technical incorporation of web analytics technologies and aiding in the creation of a better tomorrow.

This role will see the successful Web Analyst be responsible for providing impactful business information by developing visualisation techniques and recommendations based on sound and in-depth analysis of platforms and technologies.

The Company

You will be working for a well-known business with large growth plans that have a big focus on training and development. This role would be prefect for someone who has had some experience in a similar role but is now looking to really progress their career and technical ability.

Responsibilities:

  • Drive of required implementation in collaboration with other departments
  • Data modelling based analysis
  • Assessment of web analytics channels effectiveness against targets
  • Creation of regular trading dashboards
  • Creation of regular business reporting
  • Deep dive analysis
  • Development of insight in collaboration with external and internal parties
  • Drive customer journey and web conversions improvement
  • Staying ahead of the latest advancements in web analytics, optimisation and data visualisation
  • Maintaining a consistent knowledge of the company's newest analytical techniques, products and data sets
  • Merging of web analytics data, including membership data and CRM data to further enhance insight
  • Maintenance of consistency of approach across the business
  • Business User Support
  • Increase and monitoring of both existing and new analytic briefing request
  • Drive of best in class implementation across future developments through representation of web analytics requirements

Role requirements:

  • Proven experience using web analytics tools such as Adobe Analytics and Google Analytics
  • SQL Skills