Business Intelligence Analyst

  • Imperial Brands
  • Bristol, UK
  • 01/04/2022
Full time Data Engineering Business Intelligence Artificial Intelligence Software Engineering jobs

Job Description

About us

We're a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by over 27,500 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo. Our agility and entrepreneurial spirit, alongside award winning development programmes, enable innovation and success while creating exciting and rewarding career choices.

As we move forward, our customers will be at the heart of what we do, evolving to needs and expectations and committing to a more meaningful contribution to harm reduction by building a successful NGP business. Integral to our long-term success is our sustainability strategy, behaving responsibly and supporting our ambitions, all underpinned by high governance.

Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we’re fully committed to creating and maintaining an environment that celebrates and respects difference.

This role is based in Bristol where we work to a hybrid working model of a 50 / 50 split of office and home working.

The role

The Business Intelligence Data Analyst position is within the heart of Imperial Brands UK Insight function and the role offers a great opportunity to influence senior management and stakeholders with actionable insights to influence business decisions. The role is based at our Head Office in Bristol with hybrid working allowing flexibility to spend time both remotely (for example home working) and within the office.

The objective of this role is to deliver actionable, commercially-sound recommendations to inform and influence business decision-making. The successful candidate will take responsibility for delivering insights related to key business processes such as: sales & trade performance reviews, tactical pricing, trade insights and evaluation.

Imperial Brands is currently undergoing a strategic transformation to become a consumer-centric organisation leading on harm reduction productions, placing consumer preferences and demands at the centre of commercial decision making in order to gain competitive advantage.

Imperial Brands have recently launched a data insight career pathway and this is an exciting time to ensure there is a structured and supported approach to help you advance your career. While this role focuses on the UK and Ireland market, Imperial Brands has recently expanded its global insight function and there are significant opportunities within the business to flourish within a range of roles.

Principle accountabilities

  • Performance reviews (progress vs business plan, drivers of deviation vs plan)
  • Tactical pricing where relevant (monitoring market, executing strategy)
  • Trade insights including account prioritisation & segmentation, monitoring competitor activity, trade & sales initiative planning
  • Initiative evaluation including Digital, consumer and trade
  • Collate and prioritise insight needs amongst your business stakeholder set, working with the Head of Cluster Insights and Insight Managers to allocate resources effectively to deliver to priority needs, and identifying resourcing and capability requirements.
  • Work with multiple data sources, prioritise key areas of investigation, and apply a sound interpretation to findings
  • Work with members of the insight team to translate business needs into robust insight requirements
  • Articulate how insights contribute to the achievement of Imperial Brands’ strategy, individual team and market strategies, as well as in delivering a clear view of consumer needs and commercial economics to aid decision making
  • Learn swiftly how to provide actionable, commercially sound recommendations that are grounded in facts.

Skills and experience

  • Proven Analytical experience within a similar role
  • Developing knowledge of insight techniques across sales, trade and pricing, depending on focus.
  • Ability to apply innovation learnings to inform on new product development and product launches
  • Strong analysis skills: can work with multiple data sources, prioritise key areas of investigation, and apply a sound interpretation to findings
  • Can tell stories in a persuasive, articulate and engaging way, challenging stakeholder perspectives
  • Able to develop close stakeholder relationships whilst applying an objective, insight-driven lens to key business problems
  • Ability to embrace change in established operational techniques and practices
  • Ability to work autonomously, when provided with relevant methods, tools and templates
  • Comfortable with working virtually and in person across different geographies, time zones and/or languages
  • Collaborative mindset, keen to play an active role in the global Insight community

What we offer

Imperial Brands offer a competitive package of salary, bonus scheme, pension and 25 days holiday (with an additional 4 days on top to cover the Christmas period and bank holidays) and hybrid work.

Imperial Brands have recently launched a data insight career pathway and this is an exciting time to ensure there is a structured and supported approach to help you advance your career. While this role focuses on the UK and Ireland market, Imperial Brands has recently expanded its global insight function and there are significant opportunities within the business to flourish within a range of roles.

Next steps

Interested applicants should apply with their CV highlighting their suitability for the role.