Senior UA Manager (Data + AI Native)

About us:

At Praktika.ai we are on a mission to deliver efficient and engaging learning experiences for billions of students worldwide by bridging the gap between learning apps and human tutors.

We have done this by creating a fully automated language tutorship experience powered by generative AI Avatars.

After raising $30 million in Series-A funding, we are growing and looking for a Senior UA Manager (Data + AI Native) to join us! We are a global small team of 50 innovators who are pushing the boundaries of what’s possible in language learning and tutoring.

In this fast-paced environment we like independent self-starters who can work well in a team as well as unassisted and who enjoy the working environment of an early-stage startup.

About the role:

Your Mission: Own user acquisition end to end across paid channels. Use data and AI workflows to scale profitable growth while keeping CAC stable and predictable.

Core Responsibilities

Campaign Strategy and Execution

• Design, launch, and manage media campaigns across Web funnels, UAC, Meta, TikTok, and other channels.

• Translate growth targets (CAC, ROAS, payback) into channel strategy, testing plans, and scaling rules.

• Build playbooks per channel: structure, bidding, creatives, landing flows, pacing.

Audience Targeting and Segmentation

• Create, test, and iterate audience segments based on performance data and product signals.

• Continuously refine targeting to increase lead quality and downstream LTV.

• Own geo expansion logic and audience mapping by market maturity.

Data, Measurement, and Decision Making

• Own measurement stack inputs and daily decision cadence using platform data and analytics tools.

• Diagnose performance changes fast (attribution shifts, creative fatigue, auction dynamics, funnel issues).

• Set clear success metrics per experiment and enforce honest readouts.

Budget Management and Scaling

• Manage and optimize budget allocation across channels to maximize impact and efficiency.

• Scale winners aggressively, cap risk fast, maintain clean pacing and guardrails.

• Own forecasts, spend plans, and marginal ROAS based scaling decisions.

Creative Leadership with Performance Lens

• Run the creative machine jointly with the creative team: priorities, briefs, velocity targets.

• Ensure every creative output is built for the platform and tied to a testable hypothesis.

• Own performance by creative dimension: hook, message, format, angle, persona, localization.

AI-Driven UA Operations

• Use AI for ideation, scripting, copy, variants, localization, and rapid iteration.

• Build repeatable workflows that increase output, speed, and consistency with AI tools.

• Systematize learnings into prompts, templates, and reusable creative modules.

Testing and Learning System

• Run a structured testing framework across creatives, audiences, offers, and funnels.

• Kill losers fast, scale winners, and document why.

• Maintain a living playbook of learnings and current “what works” by channel and geo.

Trend Monitoring and Platform Updates

• Track platform changes, algorithm shifts, and competitive moves across Web funnels, UAC, Meta, TikTok.

• React quickly with new tests, creative refreshes, and bidding/structure adjustments.

Cross-Functional Work

• Partner tightly with growth, product, brand, and data teams.

• Feed acquisition insights into onboarding, paywall, pricing, and retention priorities.

• Align UA strategy with organic loops so paid spend gets stronger over time, not weaker.

What we are looking for from you:

Requirements

• 5–7 years in paid ads performance marketing (TikTok, Meta, Google Ads, ASA) for mobile apps

• Proven performance-driven mindset

• Strong data literacy

• Hands-on AI tools usage, experience with automating pipelines using AI

• High ownership, low ego

• Ready for hard work

Why should you join Praktika:

We expect dedication and hard work—but we also believe in rewarding it. Our compensation reflects the effort and results you bring to the table.

• Top-tier salary to match your top-tier skills

• Equity that grows with your impact: Equity growth via stock options

• 26 days holidays plus bank holidays. (34 days per year)

• Yearly off-sites: Last year was in Istanbul!

• Health and wellness benefits to support your overall well-being through Safetywing

• Access to an AI toolkit including ChatGPT, Copilot, and other productivity tools

• Annual educational budget of up to $1,000

• Interview Process: we will provide you with feedback throughout the interview process.

Join Praktika and lead the charge in driving exponential growth and innovation. Apply now to be part of a team that is redefining language learning for millions of users worldwide.