Philip Morris International London, United Kingdom
Philip Morris is leading the transformation of our industry with our Reduced Risk Products, delivering the Smoke Free Future. We are making a major investment in Digital talent within our organisation, driven from the very top. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning and agile. To realise our ambitions, we have launched a digital function to drive awareness, consideration, activation and loyalty across our audiences. Our Digital function are integral in our mission to empower, inspire and co- with our people. Build deep insight, interest and investment in the latest digital communications initiatives. This team will establish our modern communications vision, lead the execution of new projects, capabilities and programmes. THE OPPORTUNITY As a Data Analysis Manager you will join the evolving Digital department of Philip Morris International (PMI) in London. Reporting directly to the Head of Digital Activation you will be responsible for driving the insight agenda forward and promoting strategic insight and analytics. The job holder is a data-driven analyst who identifies and provides useful insights and helps inform decisions using a wide range of tools & platforms. Understanding the value of data is key to implementing successful strategies that facilitate agile and effective business growth. Correctly harnessing data can help us take fact-based decisions and improve the customer and prospect experiences. KEY RESPONSIBILITIES Lead and shape all internal reporting and analyses across paid, owned & earned media Manage, interpret and debrief findings with key stakeholders to demonstrate the impact of insights Define our data strategy across our CDPDMP in collaboration with key stakeholders Responsible to drive the learning agenda for data driven marketing and setup of segmentation strategy in collaboration with the Head of Digital Activation Underpin the development of the audience strategy for future campaigns by pulling insight across paid owned and earned media, from previous campaigns and a multitude of different sources Be the team expert on which behaviours, attitudes and signals are fundamental to the campaign success ultimately driving planning and execution efforts Build a hypothesis and testing roadmap based on data insights & our personalisation strategy KEY REQUIREMENTS A proven track record in an e-commerce or technology research company environment delivering digital projects for global brands Experience using Google stack (GA, GTM etc), Data Platforms (CDPDMP) or Marketing Cloud Solutions to gain meaningful insight to inform business stakeholder decisions Be able to provide multiple examples of the hands-on experience in analysis to inform and influence leadership teams Ability to transform data into compelling and engaging stories Provides supervision and development opportunities for junior team members WHAT WE OFFER You will find that we provide the opportunity to work in a professional environment alongside a multicultural group of people with varied and diverse backgrounds. You will benefit from operating in a dynamic and challenging commercial and regulatory environment. You will have the opportunity to develop along a defined career path with support in your professional development. We offer a competitive salary and the benefits (such as flexible-working practices) of employment in a leading global consumer goods company’s offices in our Hammersmith location. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. PMI affiliates do not accept referrals from employment agencies in respect of the vacancies posted on this site. Should an employment agency take any action in respect of such a vacancy, their actions will have been taken without the request or agreement of any PMI affiliate. No PMI affiliate shall be liable for any fees in such circumstances.